Jason Collins explains how his evolutionary approach to decision making relates to other approaches of behaviour This piece therefore not only serves as a good introduction to this evolutionary approach but also serves as a great introduction to these other approaches of behaviour namely neoclassical perfect rationality which involves mainly …

More-is-better ideals such as these have long shaped our vision of rationality. Yet humans and other animals typically rely on simple heuristics to solve adaptive problems, focusing on one or a few important cues and ignoring the rest, and shortcutting computation rather than striving for as much as possible.